01Automotive Retail/ 07
Michaeli Motors
Fifteen years. No shortcuts.
A flagship dealership built on 15 years in the market. Sales, leasing, and aftercare held to a single standard.
- Showrooms
- Nationwide
- Service Tier
- Premium
- Clients
- 15K+
MICHAELI · MICHAELI · MICHAELI
GROUP · GROUP · GROUP
Automotive & Technology Group
On the lot.In the code.
Scroll
About
Seven companies.
Automotive, digital commerce, auctions, data, technology. Each company independent, all run by the same founding team since 2010.
From a single lot to seven active companies in 16 years - each one entered only after the previous one found its footing.
Since 2010
15+
Years Active
7
Active Brands
50K+
Clients
1
Founding Team
Portfolio
Seven companies.
Each company runs independently. We hold every one to the same standard.
02Digital Auctions/ 07
BidCenter
Transparent, fast, fair.
A real-time digital auction platform for vehicles and assets, built for velocity and precision pricing at scale.
- Auctions / mo.
- 1,200+
- Platform
- Real-time
- Transparency
- End-to-end
03Vehicle Commerce/ 07
MechorAuto
Get an offer today. Skip the week of haggling.
Appraisal, pricing, and sale in one place. A direct path from owner to market, backed by the group's data and reach.
- Avg. Appraisal
- 4.6 sec
- Channels
- Direct + Auction
- Coverage
- National
04AI Intelligence/ 07
Romil.Ai
The operational brain behind every group company.
AI-driven business intelligence for car dealerships. Translates transaction data into decisions we ship the same day.
- Focus
- Dealer AI
- Capability
- Real-time
- Reach
- National
05Deal Marketplace/ 07
Zuzz
A marketplace for verified vehicle deals.
A marketplace where buyer and seller meet on verified data, not sales pitches.
- Model
- Marketplace
- Pace
- High Velocity
- Trust
- Verified
06Vehicle Data/ 07
AutoData
Every vehicle in Israel, one lookup away.
The group's vehicle-data platform. Full Israeli registry coverage, plate-level specs, history, and market pricing signals - the data layer our commerce platforms run on.
- Registry
- 4.1M Vehicles
- Coverage
- Specs + History
- Updates
- Daily
07R&D/ 07
IL
Innovation Lab
Where the group's next companies are prototyped.
The group's innovation arm. AI, connected mobility, and the technologies that will shape the next decade of automotive and commerce.
- Focus
- AI & Mobility
- Scope
- R&D
- Horizon
- 2030+
Automotive Retail
Michaeli Motors
Fifteen years. No shortcuts.
A flagship dealership built on 15 years in the market. Sales, leasing, and aftercare held to a single standard.
- Showrooms
- Nationwide
- Service Tier
- Premium
- Clients
- 15K+
Digital Auctions
BidCenter
Transparent, fast, fair.
A real-time digital auction platform for vehicles and assets, built for velocity and precision pricing at scale.
- Auctions / mo.
- 1,200+
- Platform
- Real-time
- Transparency
- End-to-end
Vehicle Commerce
MechorAuto
Get an offer today. Skip the week of haggling.
Appraisal, pricing, and sale in one place. A direct path from owner to market, backed by the group's data and reach.
- Avg. Appraisal
- 4.6 sec
- Channels
- Direct + Auction
- Coverage
- National
AI Intelligence
Romil.Ai
The operational brain behind every group company.
AI-driven business intelligence for car dealerships. Translates transaction data into decisions we ship the same day.
- Focus
- Dealer AI
- Capability
- Real-time
- Reach
- National
Deal Marketplace
Zuzz
A marketplace for verified vehicle deals.
A marketplace where buyer and seller meet on verified data, not sales pitches.
- Model
- Marketplace
- Pace
- High Velocity
- Trust
- Verified
Vehicle Data
AutoData
Every vehicle in Israel, one lookup away.
The group's vehicle-data platform. Full Israeli registry coverage, plate-level specs, history, and market pricing signals - the data layer our commerce platforms run on.
- Registry
- 4.1M Vehicles
- Coverage
- Specs + History
- Updates
- Daily
R&D
Innovation Lab
Where the group's next companies are prototyped.
The group's innovation arm. AI, connected mobility, and the technologies that will shape the next decade of automotive and commerce.
- Focus
- AI & Mobility
- Scope
- R&D
- Horizon
- 2030+
Innovation
How we
Four pillars that run across every company we operate. The operating model for all seven.
01 / 04Intelligence
A system that learns faster than the market.
Romil.AI sits at the center of this. The intelligence isn't a report we generate; it shapes the decisions we make the same day.
02 / 04Platforms
We own what we run on.
Owning the stack means we fix things the same day, not the next sprint. When one platform learns something, every other one benefits.
03 / 04Reach
Learn abroad. Build here.
We study the automotive and tech markets globally - Tokyo, Detroit, Shenzhen - and translate what works into products built for the Israeli market from scratch.
04 / 04Discipline
Every new bet earns its place.
The seven companies we have today were built one at a time, each after the previous one found its footing. That pace is deliberate.
Leadership
The team that
Four people run the group today. Each owns a different layer of the operation.
01
Kamila Michaeli
Head of Finance & Collections
Runs finance and collections across the group. Primary focus: BidCenter operations.
02
Oren Mataev
Head of IT & Platforms
Keeps every platform in the group running. First responder for technical issues across all seven companies.
03
Noam Avitbol
Head of Brand & Creative
Owns visual identity for all seven group companies. Brand systems, UI, print, everything that carries a logo.
Vision
Seven companies later,
Michaeli Group · Vision StatementContact
Let's
Partnerships, press, investment opportunities, or just an introduction. We read every message.
Responding within 48 hours
Direct Line
hi@michaeli.group
Headquarters
Israel
This is where it starts.
Get in touch